Commercial Modelling

Commercial models promote products and services through advertisements in the electronic media such as television and the Internet as well as through print ads. They appear in commercials, on product packaging, in magazines and on billboards. This is by far the most comprehensive and varied type of modelling.

Contrary to popular belief, many successful commercial models look like normal, everyday people. However, they are set apart by their ability to express emotion, and the ability to replicate that same look time and again on demand. Good commercial models are usually photogenic. Having a unique or different look is good but is not an absolute necessity.