Promotional modelling includes work at tradeshows and exhibitions, handing out product samples in stores, helping promote products or services at motor shows, events, etc. What differentiates promotional modelling from other types of modelling is the fact that with promotional work you have to be there in person. You do the advertising, rather than a photo or video of you as in other types of modelling. While it may not appear as glamorous, it can provide a good income stream as the jobs are many and generally easier to get.
Promotional modelling is about overall personality, interpersonal skills, being able to establish a quick rapport, and staying focused on the task at hand. You may meet a lot of different people. The key is to be able to leave a lasting impression. Even though the job is not primarily about being photographed, you will still want to look and act your best. In many instances, models have gone on to do photographed work, e.g. calendars from promotional modelling. There are plenty of models that supplement their work in other areas of modelling with promotional modelling.
