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Valentino’s latest collection is based on a ”fantasy garden”, as the label’s creative directors, Maria Grazia Chiuri and Pier Paolo Piccioli, move on from the red carpet outfits the label is known for.


Valentino’s latest collection is based on a ‘fantasy garden’.

Maria Grazia Chiuri and Pier Paolo Piccioli

Maria Grazia Chiuri and Pier Paolo Piccioli

The Italian label’s creative directors, Maria Grazia Chiuri and Pier Paolo Piccioli, impressed critics with their ‘gorgeous’ Spring/Summer 2010 collection – which included floaty ice cream- hued minidresses and edgy leather jackets – and say they want to move on from the red carpet outfits the label is known for.

Maria said: ‘Women today are different. It is a new direction for Valentino; it is cooler and more modern. Very ‘uptown goes downtown.’

‘We wanted our collection to be like taking a stroll in a fantasy garden, where dresses blossom into nocturnal flowers and vibrant flower petals are shaken by an imaginary breeze. We were inspired by an emotion or a dream. We are constantly working on evolving our new vision. We have a concept of individual beauty; a string woman who is confident and almost dangerous; the protagonist of a mysterious fairytale.’

Valentino – who famously dressed Julia Roberts when she won her Best Actress Oscar in 2001 – stepped down as the fashion house’s creative director in 2008 at the age of 75.

Although the role seemed impossible to fill, Maria and Pier – who had already spent 10 years as the label’s accessories designers – have impressed with their collections.

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