Valentino’s latest collection is based on a ”fantasy garden”, as the label’s creative directors, Maria Grazia Chiuri and Pier Paolo Piccioli, move on from the red carpet outfits the label is known for.
Posted: March 22, 2010 at 11:40 amValentino’s latest collection is based on a ‘fantasy garden’.

Maria Grazia Chiuri and Pier Paolo Piccioli
The Italian label’s creative directors, Maria Grazia Chiuri and Pier Paolo Piccioli, impressed critics with their ‘gorgeous’ Spring/Summer 2010 collection – which included floaty ice cream- hued minidresses and edgy leather jackets – and say they want to move on from the red carpet outfits the label is known for.
Maria said: ‘Women today are different. It is a new direction for Valentino; it is cooler and more modern. Very ‘uptown goes downtown.’
‘We wanted our collection to be like taking a stroll in a fantasy garden, where dresses blossom into nocturnal flowers and vibrant flower petals are shaken by an imaginary breeze. We were inspired by an emotion or a dream. We are constantly working on evolving our new vision. We have a concept of individual beauty; a string woman who is confident and almost dangerous; the protagonist of a mysterious fairytale.’
Valentino – who famously dressed Julia Roberts when she won her Best Actress Oscar in 2001 – stepped down as the fashion house’s creative director in 2008 at the age of 75.
Although the role seemed impossible to fill, Maria and Pier – who had already spent 10 years as the label’s accessories designers – have impressed with their collections.


