Eva Herzigova’s Etam range
Posted: April 12, 2010 at 9:39 am | Tags: Designer, Etam, Etam Group, Eva Herzigova, Fashion, Laurent Milchior, Supermodel, WWDEva Herzigova has created a fashion line for Etam.

The supermodel has teamed up with the French label to design a ready-to-wear label, entitled Eva Herzigova Pour 1.2.3, and admits she had a lot of fun doing it.
Speaking about her range, Eva said: ‘It has been totally hands-on, no one telling me what to do and designing whatever crossed my mind.
‘Having done my own clothes from when I was young in the Czech Republic, I know how things are assembled and think of each detail. I am a perfectionist and I demand a lot, and I wanted something that is affordable but also luxurious.’
Laurent Milchior, co-managing director of the Etam Group, added to WWD: ‘Eva is a real woman, always elegant, and will bring a bit more warmth to the brand.’
The collection features jeans, trench coats and gypsy skirts, as well as smarter outfits including long silk evening dresses.
She has also designed a range of accessories to complement the clothes.
A website is set to be launched in July to make the collection more accessible.


