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Gucci’s children plans

Gucci is to launch a children’s wear line.

The Italian fashion house’s creative director, Frida Giannini, wants to branch out into kids clothes with a range being available from June.

The first line will be unveiled in Italy and then hit around 40 stores worldwide.

Frida is currently in Singapore – where she announced her future plans – and was honoured to have an orchid named after her, the Paravanda Frida.

She said: ‘It was very touching and I loved the thought that the orchid will still be there a few hundred years from now. I have never experienced such an honour before.’

The orchid, a white flower with fuchsia tips, was also the inspiration for 88 limited edition Boston bags which Frida exclusively designed for Singapore to benefit children’s charity Mainly I Love Kids (MILK).

The white-and-pink Paravanda Frida bags sold out within a month of their launch in February, which left Frida stunned.

Speaking at the opening of the revamped Gucci flagship at the Paragon mall on Orchard Road, Frida told WWD: ‘I always feel surprised in a very positive way at how customers really relate to the brand.’