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Bruce Willis: The fragrance

Bruce Willis is releasing his own fragrance.

The ‘Die Hard‘ actor has signed a deal with German company LR Health + Beauty Systems to create a men’s scent, which is due out in July.

Tilo Ploger, chief operating officer of the firm, told WWD: ‘The Bruce Willis scent will be extremely masculine and – starting from ingredients through to design – embodies every individual feature of the Hollywood star: strong, self-confident, consistent.’

Bruce, 55, is the latest in a long line of stars to bring out their own scent.

Jennifer Lopez, Victoria Beckham, Kate Moss and Sarah Jessica Parker all have a signature fragrance as do Britney Spears and Beyonce Knowles.

However, one celebrity who won’t release a scent is John Mayer as he thinks it will smell like ‘sausage and sleep’.

The ‘Gravity‘ hitmaker said: ‘I’m not diversifying in terms of selling anything. I’m not selling ‘John Mayer: the cologne’. If I did it would just smell like sausage and sleep. I don’t look at my fans and think, ‘Wow, they really like what I do musically. Imagine if I could get $60 more out of them.’ Who out there really foes, ‘You know what, I just f**king love perfumes. I always have since I was a kid. If I weren’t a pop singer, I’d be a perfumier.’? At some point I may turn into an a*shole, but right now I just peddle a CD for $15 every two years.’

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Christian Louboutin wants to be alone

Christian Louboutin has to be ‘isolated from everything’ when he designs his shoes.

The footwear designer says he needs to be on his own when he is creating his shoes as it helps to inspire him.

He said: ‘I have to be alone to design, I’m quite spoilt. I can’t do it in cities: I have to be isolated from everything. I need to be in an environment I’m familiar with so that I’m not looking around and getting distracted.

‘I always design my winter collections somewhere cold, like my house in the country or France, or in Portugal. And I do my summer season in summer spots like my boat on the Nile.’

Christian - whose designs are a favourite with the likes of Victoria Beckham, Sarah Jessica Parker and Beyonce Knowles – says he is so obsessed about shoes he   dreams about them.

He said: ‘I dream about shoes. They often look silly in reality, but it happens all the time – I see them while I’m asleep and I wake up, just desperate to recreate them.’