Posted: April 16, 2010 at 9:48 am | Tags: Avon, Fergie, Jennifer Hudson, Keri Hilson, Lily DeStefano, Reese Witherspoon, WWD, Zoe Saldana
Keri Hilson wants women to feel comfortable in their own skin.
The singer has recently been announced as the latest face of Avon and is keen to use her new role by helping fellow females become more confident.
She said: ‘I love to teach women that they should feel confident and feel good about themselves for themselves.’
Keri is replacing Jennifer Hudson as the cosmetic firm’s newest spokesperson and says it’s a dream come true.
She said: ‘I love fragrance. I love beauty.’
Avon is also pleased at the new partnership and think she is the perfect person to represent the brand.
Lily DeStefano, executive director of Avon North America Beauty, told WWD: ‘We had a great partnership with Jennifer Hudson, and we found that so powerful that, in the same spirit, we wanted to take it a step further. Keri just brings a youth and vitality to our brand. I think that she’s just the perfect transition.’
Keri, 27, will now join Reese Witherspoon, Zoe Saldana and Fergie as Avon faces.
Posted: April 14, 2010 at 10:39 am | Tags: Avon, Black Eyed Peas, Fergie, Josh Duhamel, Outspoken Fragrance, WWD
Fergie‘s debut scent will be ‘strong and empowering’ but not ‘cutesy’.
The Black Eyed Peas singer is releasing her debut fragrance Outspoken – developed with cosmetic firm Avon – in September and said the name was of prime importance as it had to reflect her attitude as well as being original.
Fergie – real name Stacey Ferguson – told WWD: ‘I didn’t want to call it Duchess, or Glamorous, or Fergalicious, or something that I’ve already done.
‘I didn’t want it to be so cutesy. I wanted it to be strong and empowering, something that represents me as a whole woman, a fearless woman.
‘From my music to my wardrobe, my style is all about speaking up and making a statement. That’s why my first-ever fragrance exudes independence. Outspoken definitely turns heads, but it also lets your true personality shine through.’
The scent mixes notes of starfruit, tuberose, jasmine, and passion flower with base notes like black leather and smoky vetiver, and has already won over one person, Fergie’s husband, actor Josh Duhamel.
He said: ‘I didn’t like what she was wearing before, but I never told her. But this is good. It just works with my nose, I think.’
Outspoken by Fergie will be launched in September in the US and sell at $28 a bottle.
