Posted: April 19, 2010 at 9:35 am | Tags: Beyonce Knowles, Britney Spears, Bruce Willis, Die Hard, Fragrance, Gravity, Jennifer Lopez, John Mayer, Kate Moss, LR Health + Beauty Systems, Sarah Jessica Parker, Victoria Beckham, WWD
Bruce Willis is releasing his own fragrance.
The ‘Die Hard‘ actor has signed a deal with German company LR Health + Beauty Systems to create a men’s scent, which is due out in July.
Tilo Ploger, chief operating officer of the firm, told WWD: ‘The Bruce Willis scent will be extremely masculine and – starting from ingredients through to design – embodies every individual feature of the Hollywood star: strong, self-confident, consistent.’
Bruce, 55, is the latest in a long line of stars to bring out their own scent.
Jennifer Lopez, Victoria Beckham, Kate Moss and Sarah Jessica Parker all have a signature fragrance as do Britney Spears and Beyonce Knowles.
However, one celebrity who won’t release a scent is John Mayer as he thinks it will smell like ‘sausage and sleep’.
The ‘Gravity‘ hitmaker said: ‘I’m not diversifying in terms of selling anything. I’m not selling ‘John Mayer: the cologne’. If I did it would just smell like sausage and sleep. I don’t look at my fans and think, ‘Wow, they really like what I do musically. Imagine if I could get $60 more out of them.’ Who out there really foes, ‘You know what, I just f**king love perfumes. I always have since I was a kid. If I weren’t a pop singer, I’d be a perfumier.’? At some point I may turn into an a*shole, but right now I just peddle a CD for $15 every two years.’
Posted: April 19, 2010 at 9:15 am | Tags: Bounty Hunter, Falic Fashion Group, Jennifer Aniston, Lolavie, WWD
Jennifer Aniston is considering launching a whole beauty range.
The ‘Bounty Hunter‘ actress recently created her debut fragrance, Lolavie, with Falic Fashion Group, and would like to work with the company on other products.
She said: ‘Anything’s possible. I would hope we get to do many things together.
‘But for the moment I’ll stick with Lolavie and we’ll see how it slides up the flagpole.’
The 41-year-old beauty also says she wasn’t worried about becoming the latest celebrity to launch a fragrance as it was something she is interested in doing.
She told WWD: ‘The way I was approached, given such involvement, I never felt like, ‘Oh, gosh, I shouldn’t do this.’ And if something is good, it doesn’t matter if the marketplace is crowded. I thought it was an opportunity to go behind the scenes, and if it feels good, why not go for it? It’s like being a producer and knowing the writers and stirring up ideas as opposed to being an actor for hire.’
The perfume’s name was highly-anticipated but Jennifer refused to give the reasoning behind the Lolavie moniker.
She said: ‘It’s a long story and honestly it’s too personal to tell. But it has special significance.’
Posted: April 16, 2010 at 9:48 am | Tags: Avon, Fergie, Jennifer Hudson, Keri Hilson, Lily DeStefano, Reese Witherspoon, WWD, Zoe Saldana
Keri Hilson wants women to feel comfortable in their own skin.
The singer has recently been announced as the latest face of Avon and is keen to use her new role by helping fellow females become more confident.
She said: ‘I love to teach women that they should feel confident and feel good about themselves for themselves.’
Keri is replacing Jennifer Hudson as the cosmetic firm’s newest spokesperson and says it’s a dream come true.
She said: ‘I love fragrance. I love beauty.’
Avon is also pleased at the new partnership and think she is the perfect person to represent the brand.
Lily DeStefano, executive director of Avon North America Beauty, told WWD: ‘We had a great partnership with Jennifer Hudson, and we found that so powerful that, in the same spirit, we wanted to take it a step further. Keri just brings a youth and vitality to our brand. I think that she’s just the perfect transition.’
Keri, 27, will now join Reese Witherspoon, Zoe Saldana and Fergie as Avon faces.
Posted: April 14, 2010 at 10:39 am | Tags: Avon, Black Eyed Peas, Fergie, Josh Duhamel, Outspoken Fragrance, WWD
Fergie‘s debut scent will be ‘strong and empowering’ but not ‘cutesy’.
The Black Eyed Peas singer is releasing her debut fragrance Outspoken – developed with cosmetic firm Avon – in September and said the name was of prime importance as it had to reflect her attitude as well as being original.
Fergie – real name Stacey Ferguson – told WWD: ‘I didn’t want to call it Duchess, or Glamorous, or Fergalicious, or something that I’ve already done.
‘I didn’t want it to be so cutesy. I wanted it to be strong and empowering, something that represents me as a whole woman, a fearless woman.
‘From my music to my wardrobe, my style is all about speaking up and making a statement. That’s why my first-ever fragrance exudes independence. Outspoken definitely turns heads, but it also lets your true personality shine through.’
The scent mixes notes of starfruit, tuberose, jasmine, and passion flower with base notes like black leather and smoky vetiver, and has already won over one person, Fergie’s husband, actor Josh Duhamel.
He said: ‘I didn’t like what she was wearing before, but I never told her. But this is good. It just works with my nose, I think.’
Outspoken by Fergie will be launched in September in the US and sell at $28 a bottle.
Posted: April 14, 2010 at 10:23 am | Tags: Fashion, Frida Giannini, Gucci, Mainly I Love Kids, Paravanda Frida, WWD
Gucci is to launch a children’s wear line.
The Italian fashion house’s creative director, Frida Giannini, wants to branch out into kids clothes with a range being available from June.
The first line will be unveiled in Italy and then hit around 40 stores worldwide.
Frida is currently in Singapore – where she announced her future plans – and was honoured to have an orchid named after her, the Paravanda Frida.
She said: ‘It was very touching and I loved the thought that the orchid will still be there a few hundred years from now. I have never experienced such an honour before.’
The orchid, a white flower with fuchsia tips, was also the inspiration for 88 limited edition Boston bags which Frida exclusively designed for Singapore to benefit children’s charity Mainly I Love Kids (MILK).
The white-and-pink Paravanda Frida bags sold out within a month of their launch in February, which left Frida stunned.
Speaking at the opening of the revamped Gucci flagship at the Paragon mall on Orchard Road, Frida told WWD: ‘I always feel surprised in a very positive way at how customers really relate to the brand.’
Posted: April 13, 2010 at 1:57 pm | Tags: Gossip Girl, Herbal Essences, Leighton Meester, Style, WWD
Leighton Meester believes ‘versatility’ is her best beauty asset.
The ‘Gossip Girl‘ actress – who recently became the global ambassador for Herbal Essences haircare range – likes to experiment with a variety of looks and thinks she can pull them all off.
When asked what her biggest beauty asset was, Leighton replied: ‘Versatility. I try different looks and I’m happy that I can achieve them and not look like a clown. I like to have fun with hair and make-up.’
While Leighton enjoys experimenting with her hair and make-up, she has also learnt to embrace her natural beauty – something she found hard to do at first.
She told WWD: ‘You can get used to getting your make-up and hair done all the time and then you don’t love what you look like naturally. So I try to embrace that. I learned to love the way I look without make-up and how my hair dries naturally. It took me a long time.’
While Leighton‘s style is emulated around the world, she urges people to create a look which is unique to them.
She said: ‘I’m lucky because expressing my personal style is fun and I have fun with it. Everyone should love their own look. Don’t copy; do your own thing.’
Posted: April 12, 2010 at 9:45 am | Tags: Designer, Fashion, Gisele Bundchen, Grendene, Ipamema, Supermodel, WWD
Gisele Bundchen could never be a fashion designer.
The supermodel - who gave birth to her first child in December – admits she wouldn’t have the skills or the patience to create clothes and accessories full-time, but did enjoy working on her flip-flop collection, Ipamema, with Brazil’s largest shoe company Grendene.
Speaking at the launch in Paris yesterday (08.04.10), Gisele said: ‘I am very inspired by nature and like to use that for my ideas, but actually designing them – no way. I would be a disaster.’
The Brazilian beauty says she is more focused on her creations being environmentally-friendly rather than how much she helped design them.
She told WWD: ‘Nature is very close to my heart, and it is important for me that people who buy my flip-flops are made aware of the environment.’
Despite being one of the world’s most successful supermodels, Gisele recently admitted she was initially terrified when she entered the fashion industry so invented a second persona.
She said: ‘I was in the fashion shows in Milan, I was 17, I was doing like 100 shows. People were asking, ‘How does it feel to be the model of the moment?’ It was hard for me to answer as myself. I barely spoke English. I thought, I have to give my best because they trust me with that. I invented this other person, and she could do everything. She wasn’t afraid; she was able to be ballsy and risky and sexy or androgynous. She was bold. I had to believe in myself as this person that was strong, up-front, invincible, and positive, who knew what she was doing, even though I really didn’t.’
Posted: April 12, 2010 at 9:39 am | Tags: Designer, Etam, Etam Group, Eva Herzigova, Fashion, Laurent Milchior, Supermodel, WWD
Eva Herzigova has created a fashion line for Etam.
The supermodel has teamed up with the French label to design a ready-to-wear label, entitled Eva Herzigova Pour 1.2.3, and admits she had a lot of fun doing it.
Speaking about her range, Eva said: ‘It has been totally hands-on, no one telling me what to do and designing whatever crossed my mind.
‘Having done my own clothes from when I was young in the Czech Republic, I know how things are assembled and think of each detail. I am a perfectionist and I demand a lot, and I wanted something that is affordable but also luxurious.’
Laurent Milchior, co-managing director of the Etam Group, added to WWD: ‘Eva is a real woman, always elegant, and will bring a bit more warmth to the brand.’
The collection features jeans, trench coats and gypsy skirts, as well as smarter outfits including long silk evening dresses.
She has also designed a range of accessories to complement the clothes.
A website is set to be launched in July to make the collection more accessible.
Posted: March 31, 2010 at 9:18 am | Tags: Brown University, Emma Watson, Harry Potter, High Fashion, High Street, People Tree, United States, vintage, WWD
Emma Watson believes the miserable British weather helps inspire designers because they want colourful creations to make up for it. 
Emma Watson believes the miserable British weather helps inspire designers.
The ‘Harry Potter‘ actress – who is currently living in the US as she studies at Brown University – says the lack of sunshine means designers want to use bright colours and are more innovative with their creations.
She told WWD: ‘It’s so funny because now that I’m in America, I’m more able to define it. Before I didn’t have an awareness of another style. I think British style has to do with the weather. We have terrible weather. It’s very gray and drizzly so we need things to cheer us up. And I think that leads to a lot of creativity and colour, and I think that’s why our designers are so innovative. We have great vintage and we love to mix and match: high street and high fashion, vintage…and I think that really defines it as well.’
While many British designers use the rain as their inspiration, Emma recently revealed her own clothing range was based around summer outfits she would wear.
The 20-year-old beauty – who helped create clothes for ethical label People Tree – said: ‘I went through my summer wardrobe and thought, ‘If I filtered this so that it was just the very basics, what would I want to keep?’ The answer was cotton vests, easy T-shirt dresses, nice scarves to accessorise with and some lovely linen pieces. For the boys’ range I’ve done hoodies, which I know they’ll love. The clothes are very British, which is why we shot the campaign in an English country garden – it’s all very strawberries and cream and tennis.’
