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Commercial models help promote products and services through ads in the electronic media such as television and the Internet as well as through print ads. They appear in commercials/ads, on product packaging, in magazines, on billboards, etc., and help promote all kinds of products and services ranging from computer equipment, furniture to medicines, apparel, and cosmetics. This is by far the largest type of modelling.
Contrary to popular belief, many successful commercial models look like normal, everyday people. However, what sets them apart is the ability to express an emotion, and the ability to replicate that same look time and again on demand. Good commercial models are also usually photogenic. Having a unique or different look is good but often not an absolute necessity. Personality, likeability and being able to work long hours while at the same time enjoying the process are other attributes that successful commercial models require.
