This is the top end of the modelling industry where “super models” are formed. There is much demand to get into this area of modelling but also the most competitive and you would need to be at least 5ft 9” for a female and 5ft 11” for males, of an unusual beauty, slender build and exactly what the agencies are looking for. Note there are always exceptions to the general rule. The industry is constantly evolving and is now friendlier to plus size models and well-proportioned petites as there are manufacturers who focus on that segment of the market.
Fashion models help launch new products and designs such as in apparel, accessories, shoes, jewellery, and swimwear. They walk the catwalk in fashion shows. Many large fashion shows also get media coverage, and a good fashion model can get editorial work and print exposure in leading fashion magazines such as Vogue, Elle, Cosmopolitan, FHM, GQ and Glamour. Similarly, if a show is getting media coverage, there will usually be television involved too. Catwalk work is very demanding but can generate substantial revenue for a model. However, in regional areas there is not the level of this type of work as there is in London or other major cities in the world. This is also the category where models tend to work full time and as a result it usually involves a form of relocation for many.
